Mutual Horizon consulting

Senior commercial thinking, practical execution.

Relationship-Led Growth & Go-To-Market

Strategic business development support for founder-led businesses navigating growth, partnerships and market expansion.

Helping businesses strengthen positioning, communication and relationship systems so growth feels clearer, more intentional and easier to sustain over time.

Most engagements focus on strategic recommendations, relationship systems, outreach frameworks and practical implementation guidance rather than fully outsourced sales execution.

Designed for founder-led businesses refining positioning, entering new markets or building more intentional approaches to business development.

1−1Positioning & Market Entry Strategy

Clarifying how the business communicates value and builds trusted commercial relationships within new or existing markets.

  1. 1.Competitor & market landscape report (AU + APAC)
  2. 2.Ideal client profile and target account list
  3. 3.Positioning statement and messaging hierarchy document
  4. 4.Market-entry strategy brief with prioritised next steps

1−2Go-To-Market & Relationship Strategy

  1. 1.Go-to-market plan across partnerships, outreach and referral channels
  2. 2.12-week launch and communication sequencing roadmap
  3. 3.Website, landing page and customer journey audit with action list
  4. 4.RACI and workflow map across marketing, BD and delivery

1−3Founder-Led Relationship Development

  1. 1.Reworked sales deck, proposal template and one-pager
  2. 2.Discovery call script and qualification framework
  3. 3.Founder outreach playbook with target list and message templates
  4. 4.Hiring brief and scorecard for growth and BD roles

Market Messaging & Outreach Campaigns

Research-led outreach systems designed to help businesses start better conversations with the right people.

Focused on communication quality, timing and relationship relevance rather than high-volume prospecting.

2−1Relationship Mapping & Research

  1. 1.Researched target account list aligned to growth goals
  2. 2.Decision-maker and stakeholder map per account
  3. 3.Prioritised outreach tiers with rationale
  4. 4.CRM-ready import file with contacts, roles and notes

2−2Outreach Messaging & Communication Systems

  1. 1.Outreach message templates for email and direct channels
  2. 2.Multi-touch campaign sequence with timing and triggers
  3. 3.Follow-up and response handling playbook
  4. 4.Monthly messaging performance review and refinement

2−3Discovery & Mutual Fit Assessment

  1. 1.Discovery call script and qualification scorecard
  2. 2.Founder-to-BD handoff process and checklist
  3. 3.Nurture cadence plan for unqualified or not-yet-ready leads
  4. 4.Re-engagement campaign for dormant relationships

Partnerships & Stakeholder Engagement

Helping businesses identify, structure and strengthen strategic partnerships, referral relationships and stakeholder communication pathways.

3−1Strategic Partnership Mapping

  1. 1.Partnership and referral opportunity map
  2. 2.Partner prioritisation matrix with scoring criteria
  3. 3.Tailored outreach approach per partner category
  4. 4.Referral and co-marketing channel plan

3−2Alliance & Collaboration Development

  1. 1.Co-marketing campaign plan with shared milestones
  2. 2.Partner landing page brief and asset checklist
  3. 3.Partnership agreement and communication structure
  4. 4.Referral tracking workflow and reporting template

3−3Key Account & Stakeholder Management

  1. 1.Key account plan for top relationships
  2. 2.Executive communication rhythm (cadence, format, owners)
  3. 3.Internal coordination workflow across teams
  4. 4.Quarterly relationship review template and reporting structure

3−4Onboarding & Relationship Experience

  1. 1.Client and partner onboarding journey map
  2. 2.Communication touchpoint plan across the lifecycle
  3. 3.Referral and retention strategy with triggers
  4. 4.Case study and testimonial capture workflow

CRM, Systems & Reporting

Practical CRM and reporting systems designed to improve relationship visibility, communication consistency and operational clarity across the business.

4−1CRM Review & System Recommendations

  1. 1.CRM audit report with gaps and quick wins
  2. 2.Platform recommendation and migration plan
  3. 3.Workflow and automation blueprint
  4. 4.Team adoption guide and SOPs

4−2Relationship Process & Workflow Audit

  1. 1.Current-state business development workflow map
  2. 2.Communication and handoff gap analysis
  3. 3.Future-state relationship stage and pipeline model
  4. 4.Prioritised operational improvement roadmap

4−3Reporting & Relationship Visibility

  1. 1.BD and relationship dashboard spec
  2. 2.Lead source and attribution tracking framework
  3. 3.Data hygiene standards and clean-up plan
  4. 4.Weekly and monthly reporting cadence and templates

4−4Relationship Nurture Systems

  1. 1.Nurture sequence and lifecycle audit
  2. 2.Email and communication workflow blueprints
  3. 3.Segmentation model and tagging structure
  4. 4.CRM and tool integration plan

Internal BDM Training & Hiring Support

Helping founder-led teams hire, onboard and uplift internal business development talent.

5−1Hiring & Role Definition

  1. 1.BDM job description creation and review
  2. 2.Interview question set and scoring rubric
  3. 3.Candidate assessment and shortlisting framework
  4. 4.Compensation and incentive structure guidance

5−2Onboarding & Training

  1. 1.30/60/90-day onboarding and ramp plan
  2. 2.Sales process and methodology training
  3. 3.Discovery, objection handling and closing playbooks
  4. 4.Ongoing coaching and performance review sessions
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